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1982: on the Italian market a brand new project makes its way succeeding at once amongst the consumers. MH Way is the name of the brand launching the propylene briefcases and the telescopic tubes for drawings, a must for more than a generation of professionals and students since then. It is an instant and global success for the brand, thanks to a design that is able to meet the needs of the consumers through a clear style that goes beyond what is in fashion at that time. After more than 25 years of success, prizes, and a great deal of admirers, followers and also imitators, MH Way keeps on researching and innovating in a crosswise direction by means of a powerful tool as product design is.
MH Way offers items designed for a wide range of consumers, for fond of and new customers, for men and women looking for a unique product as regards aesthetics and handiness. The design by Makio Hasuike has given an unmistakable image to the products, an image that over the years have filled our cities. Makio Hasuike has indeed designed multi-award-winning items well-known all over the world, from “Impronta”, the polyester thermoformed rucksack, to “Zoom”, the telescopic drawing carrying tube, up to the current lines “Buccia” and “Zip”. Several items amongst the MH Way products have turned into community icons becoming companions to consumers over the years, since the very start up to the present and keeping on that way for the future.
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